Chase Distillery launched its single-estate spirits in Hong Kong in 2012 and since then the Asian outpost has become a key territory for the brand.
Chase Distillery’s portfolio of vodkas and gins are now distributed in over 40 countries worldwide and Jebsen’s focus with Chase will be in driving awareness via increased distribution and activation.
Andrew Carter, global commercial director of Chase Distillery said: “We are extremely confident that given Jebsen’s knowledgeable team, market penetration and impressive portfolio they are the right partner to help develop our brand.”
Gavin Jones, managing director of Jebsen Fine Wines said: “Chase Distillery is a great addition to our existing spirits offering and we feel that the brand’s ethos and identity as well as the quality of its products will really resonate with Hong Kong consumers.”