Chase and Mangrove go separate ways

27 January, 2012

UK spirits and liqueur agency, Mangrove, will no longer distribute Chase Distillery products. 

Responsibility for logistics and commercial relationships within the UK will revert to Chase in the coming months.   

The Herefordshire distillery's core range consists of Chase potato vodka, Naked Chase apple vodka, Marmalade vodka, Chase apple gin and Chase Liqueurs.

Will Chase, the former owner of Tyrrells crisps and founder of the Chase Distillery, said: “We have now reached the stage, where we believe we are best served by managing our UK sales directly nonetheless I would like to wish Mangrove every success for the future.

“This is an exciting development for Chase and we are all looking forward to directly engaging with our customers in the future, and sharing our plans and some exciting new distillates with them all.”

Nick Gillett, managing director of Mangrove, said: “We have nurtured the brand to its current position within the UK market and are delighted at the distribution and brand positioning that we have achieved for Chase’s very special British drinks.
 
“Mangrove wishes Chase Distillery all the very best going forward and we envisage that this boutique business with its true eco-spirit will continue to compete with larger distillers from across the world.”
 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook