Pick of the Launches

02 May, 2018

BEEFEATER PINK

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Brand owner Chivas Brothers

RRP €14.95, £13.24, $18.53

Markets: Global

Contact beefeaterdistillery.com

Beefeater Pink (abv 37.5%) is the brand’s latest expression to be created by master distiller Desmond Payne. It looks aesthetically pleasing and comes with a hint of strawberry flavour. The gin has been launched in 12 countries initially, before going global and Beefeater says it has been created to attract the new generation of drinkers.

Sophie Gallois, managing director of The Gin Hub, said: “There is a real appetite for new and innovative expressions that offer consumers a different drinking experience.

“In Spain, for example, the pink gin trend accounts for 40% of all value growth within the total gin category, so there is huge potential to tap into.”





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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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