Pick of the Launches

02 May, 2018

BEEFEATER PINK

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Brand owner Chivas Brothers

RRP €14.95, £13.24, $18.53

Markets: Global

Contact beefeaterdistillery.com

Beefeater Pink (abv 37.5%) is the brand’s latest expression to be created by master distiller Desmond Payne. It looks aesthetically pleasing and comes with a hint of strawberry flavour. The gin has been launched in 12 countries initially, before going global and Beefeater says it has been created to attract the new generation of drinkers.

Sophie Gallois, managing director of The Gin Hub, said: “There is a real appetite for new and innovative expressions that offer consumers a different drinking experience.

“In Spain, for example, the pink gin trend accounts for 40% of all value growth within the total gin category, so there is huge potential to tap into.”





Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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