Pick of the Launches

02 May, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine March edition.

AVEC

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Brand owner Renault Cognac

RRP €45, $56, £40

Markets Asia/Europe/Travel Retail-Duty Free/UK

Contact Jérôme Durand + 33 680248029/Jerome.durand@cognac-larsen.fr

Developed by Renault cellarmaster, David Croizet, Avec (40%) was specifically created to drink with coffee. It is said to have enhanced notes of roasted mocha and vanilla and a structure that is smooth and round. Avec is targeting the new generation of coffee houses that are looking to gain alcohol licences.

Avec was created using Croizet’s new process of cask-making that involves triple steam and brasero toasting.

Croizet said, “We have created a taste that is totally new to Renault and has never been seen in cognac before. Our signature style has always been a balance of fruit and spice. I wanted to see if we could achieve specific aromas with notes of torréfaction…roasted notes of mocha and vanillin. On the palate, Avec is incredibly smooth and soft. We were not looking for a big, powerful cognac but one that complements good coffee.”





Comment

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