Pick of the Launches

02 May, 2018

ASAHI SUPER DRY

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Brand owner Asahi

RRP €6.78, £6 for 4x330ml

Markets Europe

Contact asahibeer.com

Asahi has relaunched its Super Dry range throughout Europe after the company gained access to the exact brewing standards of that in Japan.

Asahi Super Dry (5.2% abv) is a super-premium lager brewed with Asahi yeast, hops, barley and rice at Peroni’s brewery in Padua.

The expression was first produced in 1987 specifically to “cleanse the palate and complement any type of food” and it has returned to Europe after an extended sabbatical.





Comment

Dominic Roskrow

Can high whisky prices be justified?

Here we go again. when japanese specialist retailer dekanta released a special bottle of Japanese whisky to mark its third birthday in June, the twittersphere predictably rose up in anger and indignation.

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