RumFest 2017 ready to go

12 October, 2017

The 11th edition of The RumFest will take place this weekend in London, hosted by global brand ambassador Ian Burrell.

The Bacardi Legacy UK heats are open for registration across the country ahead of the 10th global final in Mexico City in 2018.

Bacardi Limited has collaborated with Latin American restaurant group Coya, to produce the Rum Round Tale at Coya Angel Court, London.

Jamaica Inn Black Ginger Rum (40%ABV) has been launched into the UK market by distributor Mangrove.

The Barbados rum brand Cockspur has been sold to Woodland Radicle, a company that specializes in brand creation and brand.

Barbados produced Cockspur Rum has been sold to Woodland Radicle, a company with a global reputation in brand creation, brand building and activation of beverage brands.

Bacardi has regained its status as the world’s best-selling rum, leapfrogging Indian brand McDowell’s No.1 Celebration.

Global rum ambassador Ian Burrell says the rum category would benefit from having regulated classifications around the world.

US-based Bayou Rum has been recognised 98 times in competitions around the world and is preparing to branch into global markets throughout 2017.

Carribean rum distiller Mezan has launched three vintage rums from Trinidad, Panama, and Jamaica which are now available worldwide.

DI Annual Bar Report: Rum

10 January, 2017

There’s a new name topping both lists but not much changed elsewhere. Holly Motion reports on the top 10s rums at the world's best bars

The Golden Rum Barrel awards returned on Sunday (October 23rd), celebrating the brands and people that have made a significant contribution to the rum industry.

Malibu connects to smartphones

13 September, 2016

Malibu, coconut-flavoured rum brand, is claiming a world first by launching bottles that are connected to deliver content directly to a smartphone.

Emporia Brands has announced the final four venues, which are in the final of the Chairman’s Reserve rum Mai Tai competition.

Hamish Smith interviewed Havana Club CEO Jérôme Cottin-Bizonne in Cuba.

Drinks International's annual league of million-case brands returns. Here is a list of the world's best-selling rum brands in 2015. 

Bacardi has had a “recent change of strategy” which will see its spiced rum sub-brand Oakheart become an independent brand.

Bacardi has pledged to lead the premiumisation of rum, the company conceding it has failed in the past to emulate the achievements of other category leaders.

Pernod Ricard has released a statement regarding the on-going battle with Bacardi over the Havana Club name.

Pernod Ricard has confirmed that the US Patent & Trademark Office has renewed its Havana Club trademark registration in the US until January 27, 2026.

WIRSPA guide to true rum

02 February, 2016

The West Indies Rum & Spirits Producers’ Association (WIRSPA) has produced a guide for trade press and professionals, titled The Explorers Guide to True Rum.

One Eyed Spirits - the makers of Ron de Jeremy Rum and Spirit Cartel - is launching Ron de Jeremy XO Rum in the UK.

Rum stuck in the middle

08 September, 2015

Rum has had a challenging time in major developed markets in recent years, according to a new report from Rabobank.

Fabio Di Giammarco has been made global vice president for Bacardí rum. He is responsible for the Bacardí rum brand marketing efforts globally, including positioning, advertising, packaging and pricing.

Bacardi buys Banks rum

07 July, 2015

Bacardi has announced that it has bought super-premium rum brand Banks for an undisclosed sum. 

After decades of rum dominance Bacardi is no longer the best selling rum, having been deposed by United Spirits’ McDowell’s no.1 Celebration, according to The Millionaires’ Club 2015.

French bartender Frank Dedieu has won the Bacardi Legacy Global Cocktail Competition 2015 final in Sydney, with his cocktail Le Latin.

Bacardi has been named among the most reputable companies in the world, according to the annual Global RepTrak 100 list recently released by the Reputation Institute and published in Forbes magazine.

Akiko Maeda has been appointed Bacardi's VP of fashion, responsible for developing partnerships that further incorporate the group's portfolio of spirits brands into the fashion world.

Bacardi has announced the internal appointment of Mauricio Vergara as global category vice president of rums.

Pernod Ricard has announced the launch of Havana Club Unión - what it claims to be the first-ever Cuban rum made to match cigars.

Bacardi repackages rum range

04 February, 2015

Bacardi has unveiled new Art Deco-inspired packaging for its eponymous rum range. It is the first time it has updated its bottle design in more than a decade.

Brands Report 2015: Rum

07 January, 2015

You could flip a coin – each year since we’ve been polling the world’s best bars, the champion rum has beeneither Havana Club or Bacardi. 

 Bacardi has announced the limited release of The Facundo Rum Collection in Los Angeles and San Francisco, California.

The West Indies Rum and Spirits Producers’ Association (WIRSPA) has approved the incorporation of Hampden Estate Gold, Monymusk Plantation Special Reserve and Westerhall Vintage into its Authentic Caribbean Rum (ACR) marquee.

Emporia Brands’ Ron Prohibido- ‘The Forbidden Rum’- launched in the UK for the first time at Imbibe Live yesterday. 
  

Cellar Trends has launched two new Pusser’s Rum SKU’s at on-trade show Imbibe Live yesterday to the UK.

Gruppo Campari’s J Wray & Nephew has revealed its first major consumer campaign in the UK for its Jamaican coconut rum, Koko Kanu.  

Juan Carlos González has been appointed primer maestro ronero de Cuba.

Hamish Smith caught up with Havana Club CEO Jérôme Cottin-Bizonne in Cuba ahead of the Havana Club Grand Prix.

Wray & Nephew is looking for a London-based UK brand ambassador for its Jamaican rum brand, Appleton Estate.

Bacardi has launched a super premium rum, Gran Reserva Maestro de Ron, exclusively for global travel retail.

Bacardi remains the world’s best selling rum, despite sales of Indian rum McDowell’s No.1 Celebration running the category leader close in 2013.

Spanish rum brand Ron Montero will hold a rum festival this June in Motril, Andalusia, in southern Spain.

Bacardi Limited has announced the departure of president and chief executive officer Ed Shirley.

Organisers of the Mauritius Rum Festival have announced the line up of producers for the frist UK appearance of the show, which takes place on April 3-4th at London’s Emirate’s stadium.

Bacardi has announced a UK innovation drive as part of its new campaign Untameable since 1862.

Diageo has launched Captain Morgan White Rum in the US in direct opposition to Bacardi Superior.

For the third installation of the Brands Report, we quizzed the class of 2013 on the rum brands moving through their bars.

Rhum Clément's Jonone VSOP edition will roll out to the UK and Japan in Q1 of 2014, following it’s launch in France, Italy and Israel duty free.

Comment

Joe Bates

We need to get serious on airport drinking

The thorny issue of airport drinking has once again hit the UK headlines at a particularly bad time for travel retail.

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