SIBA to discuss sexist beer branding

27 February, 2018

Following a recent board meeting of independent brewers in the UK, the Society of Independent Brewers (SIBA) has planned to create a marketing ‘Code of Practice’ for its members.

SIBA members and a panel of experts will be discussing the issues around offensive marketing and the best way to develop the code with an industry discussion called "Marketing beer responsibly – Sexism, discrimination and branding in the beer industry" at this year's BeerX conference.

SIBA have stated there is 'no place in the beer industry for sexist or offensive marketing', with staff members already screening all competition entries at their UK-wide Independent Beer Awards for offensive labeling.

Jaega Wise , SIBA director and head brewer at Wild Card Brewery, said: “The issue of sexist and discriminatory beer marketing has been raised at board level and will be discussed at BeerX.

“Members might wish to consider all their current branding, even where long standing, and make plans to change any which might be considered inappropriate by today's consumers. 

“Ideally members take action sooner rather than later so that they do not face the costs and adverse publicity of having to withdraw or change a brand at short notice”

SIBA has said they would like to see an industry-wide approach, with all in the alcohol industry working together to tackle this problem.

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