“We are delighted to be working with Quintessential Brands and are confident that with their track record in brand-building,” said Steve Wilson, CEO of Woodland Radicle.
“They are the right partner to bring the fun, excitement and growth back to Cockspur.”
The current distributor, Whyte & MacKay, will relinquish the brand at the end of August.
Warren Scott, co-founder and CEO of Quintessential Brands Group added: “Cockspur rum is a brand with great potential in the UK right now.
“It epitomises the fun, relaxed party vibe of Barbados where the brand was born over 130 years ago and it’s this authenticity that appeals to the growing legion of rum drinkers in the UK today.
“We’re delighted to be distributing the brand on behalf of Woodland Radicle in the UK and we’re looking forward to a long and prosperous relationship.”
