Beam Suntory denies 50 Cent and Effen Vodka split

18 July, 2017

Beam Suntory has deniedreports that US rapper 50 Cent has sold his shares in Effen Vodka for $60m.

It emerged this week that the rapper had fallen out with Effen Vodka when he posted a picture on Instagram with the caption: “I got the bag, EFFEN Vodka Can you say 60M’s since they like counting my money DO THE MATH. Lol."

A US radio show also announced on Wednesday (July 17) that 50 Cent had flogged his stake in the brand for $60m.

However, a statement from Beam Suntory said: “In a statement Beam Suntory stated: “Contrary to any inaccurate media reports, EFFEN Vodka’s partnership with 50 Cent continues.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

Instagram

Facebook