Glenfiddich launches virtual reality tasting in airports

15 May, 2017

Scottish whisky distiller Glenfiddich has launched a virtual reality tasting experience at selected airports around the world.

Visitors will pick out the key tasting notes of each expression from the Glenfiddich cask collection before putting on their virtual reality headsets, which will display a Glenfiddich distillery in Scotland.

The technology has been produced by Purple Creative and visitors will be given a virtual tour of the distillery and be able to write 3D tasting notes throughout the experience.

Coralie Vial, Glenfiddich global brand manager, said: “Virtual reality is allowing us to interact with people in a whole new way, and the beautiful imagery that Purple created for this project means that whisky drinkers can express their tasting notes in a completely individual fashion, and in a completely new medium.”

Gary Westlake, founding partner at Purple Creative, added: “Glenfiddich is a family run company with a rich history of innovation and pioneering, so it’s fitting that they are the first whisky company to embrace this new tech and enable drinkers to write their own virtual tasting notes.”





Comment

La'Mel Clarke

Gender equality: The industry revolution

Gender equality is a hot topic of debate in today's society and La'Mel Clarke from London's Lyaness gives us his thoughts on where the hospitality sector lies with the issue.

Events

Facebook

Twitter