Pernod sells Domecq to Emperador

02 December, 2016

Pernod Ricard has announced the sale of the Domecq brand and its related brandies and wines to Emperador Group and Gonzalez Byass. 

The transaction includes the brand portfolio of Mexican brandies Don Pedro, Presidente and Azteca de Oro as well as the winery related to the production of Mexican wines in Ensenada, together with the relevant inventories related to the Domecq brands in several markets, including Spain, United States, Belgium and the Netherlands, among others.

Pernod Ricard says the disposal is in line with its strategy to ‘simplify its portfolio for growth’ and ‘focus on its priority spirits and wines brands’.

The closing of the transaction is subject to customary conditions, including its clearance by the Mexican Anti-Trust authorities, and is expected to take place before the end of the fiscal year 2016/2017. 





Comment

David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

Click for more »

Events

Facebook

Twitter