The new bottle will roll out in all markets after the company’s preliminary research indicated launches in Poland, Canada, Japan and Germany resulted in a 15% increase in sales on average.
Matt Douglas, Sogrape UK’s managing director, said: “The new clear glass bottle for Mateus Rosé is a great development, allowing consumers to see the distinctive light pink colour of the wine and giving an overall fresher look to its presentation.
“For 73 years Mateus has been in-tune with consumers’ tastes and that has been a key to its lasting international success. Along with taste, we recognise that modern wine consumers are interested in the colour of their preferred Rosé and we want to give them what they want.”
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