Sogrape switches Mateus Rosé to clear bottle

23 June, 2015

Portuguese wine company Sogrape Vinhos is to switch its Mateus Rosé from green glass to clear bottles this summer. 

The new bottle will roll out in all markets after the company’s preliminary research indicated launches in Poland, Canada, Japan and Germany resulted in a 15% increase in sales on average.  

Matt Douglas, Sogrape UK’s managing director, said: “The new clear glass bottle for Mateus Rosé is a great development, allowing consumers to see the distinctive light pink colour of the wine and giving an overall fresher look to its presentation.

“For 73 years Mateus has been in-tune with consumers’ tastes and that has been a key to its lasting international success. Along with taste, we recognise that modern wine consumers are interested in the colour of their preferred Rosé and we want to give them what they want.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook