Jose Cuervo Tradicional Silver makes UK landing

24 June, 2014

Proximo Spirits has launched Jose Cuervo Tradicional Silver to the UK.

The 100% agave Blanco tequila, which already exists in the US and Mexico, will debut in the on-trade and Selfridges before rolling out to further off-trade outlets at the end of the year. 

Nobu, Rita’s, The Shop, Catch, The Dorchester, Basement @ London Edition, Playboy Club and Werewolf are among the bars that will list Jose Cuervo Tradicional Silver. 

Agaves used in the unaged tequila are from the Tequila Valley, while the spirit is distilled in the La Rojena distillery in Tequila Town.

Gabriela Moncada, brand ambassador for Jose Cuervo said: “Jose Cuervo Tradicional Silver has always been one of my favourite products in the Jose Cuervo portfolio, and I’m so glad it’s finally coming to the UK.  

“Its also the perfect tequila to use in a fresh margarita, with the sharp lime waking up it’s earthy flavours, and the salt rim offsetting the sweetness which comes at the end of every sip.”

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.