Accolade finalises Mud House deal

02 April, 2014

Accolade Wines has annoucned that it has finalised the purchase of Mud House and Waipara Hills and their assets, from the Mud House Wine Group.

The deal, announced last November, will see Accolade add the Dusky Sounds, Haymaker and Skyleaf brands to its portfolio of New World wine brands.

Accolade Wines general manager UK & Ireland, Paul Schaafsma, said the purchase would cement Accolade’s strategy of delivering a full service New World wine proposition globally across the value, mid-market and premium categories.

In November, Accolade Wines announced its agreement with Mud House Wine group, which included operating the Waipara Hills cellar door and café and long-term leases over vineyards in key regions, pending approval by New Zealand’s Overseas Investment Office.

That approval has been received and Schaafsma says Accolade is geared up to lift the brand’s profile across the UK and Ireland taking over general distribution of the brand from mid-May.

“These brands are outstanding and cover varietals from key regions such as Marlborough for Sauvignon Blanc, Central Otago for Pinot Noir and aromatics from the Waipara Valley including Riesling and Pinot Gris,” Schaafsma said.

“We have also secured long-term lease arrangements on more than 400 hectares of vineyards in important regions to supply the brands, and as well as an ongoing processing contract we have also taken on all existing grower-supply contracts, underpinning the future for the growth of these outstanding brands.”

“It is great to have such a high quality New Zealand Sauvignon within our portfolio and we are delighted to be able to represent these award-winning wines, which will only enhance our range.”

Accolade Wines will be retaining the New Zealand team, headed by current general manager, MJ Loza, who will head up Accolade Wines New Zealand, along with key personnel including winemakers and will be taking on existing grower/suppliers.

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