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Diageo has announced shareholders of United Spirits Limited have approved the preferential allotment to Diageo, at a price of INR1440 per share, of new shares amounting to 10% of the post-issue enlarged share capital of USL.
This preferential allotment of 14.53 million new shares remains conditional upon the satisfaction of (or in certain cases the waiver of) a number of conditions described in the announcement of 9 November 2012, including competition approval or clearance in India and elsewhere.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
