La Hechicera rum docks in the UK

17 August, 2012

Columbian super-premium rum brand, La Hechicera, will launch to the UK this September, ahead of a roll out to the rest of Europe and the Americas in 2013.

La Hechicera, priced at £38 for 70cl (40% abv), is aged for an average of 21 years in oak casks using the solera method.

Produced in Barranquilla, Colombia by the Riascos Family for over 20 years, La Hechicera rum is sourced from distillers across the Caribbean.  

In the UK market the company said the rum is targeting high-end London bars, aiming at “cosmopolitan” men and women aged 28 and over.

According to the brand owners, tasting notes for  La Hechicera are as follows: deep woodiness, a heady scent of toffee and orange peel on the nose followed by a bold burst of flavour on the palate with distinctive notes of tobacco and roasted coffee. Its ending is crisp and smooth.  





Comment

Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

Instagram

Facebook