Heineken launches beer website

20 June, 2012

Heineken USA has launched a website for the on-trade.

 Passion4Beer.com includes brand stories, product information and food and beer pairing ideas for Heineken’s portfolio, which includes Heineken, Dos Equis, Amstel and Newcastle Brown Ale.

Keywords: heineken




Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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