New vodka flavour from Absolut

02 April, 2012

The Absolut Cherrykran

US: Pernod Ricard has launched a new flavour of its Absolut vodka.

Absolut Cherrykran will be available throughout the US from May 1, 2012. It is described as having a “rich character of sun-ripe cherries, followed by notes of fresh white cranberry and sweet plum.”

Absolut Cherrykran is to be available in 50ml, 750ml and 1L sizes. The suggested retail price is US$21/750ml.

Global brand ambassador at Pernod Ricard subsidiary Absolut Company, Matt Pomeroy said: "Absolut Cherrykran is exceptionally good with cola, and very versatile. My favorite drink right now is what I call the Absolut Cherrykran Kung Fruit Cobbler, a sour with Absolut Cherrykran, sherry fino, sugar syrup and lemon juice."





Comment

La'Mel Clarke

Gender equality: The industry revolution

Gender equality is a hot topic of debate in today's society and La'Mel Clarke from London's Lyaness gives us his thoughts on where the hospitality sector lies with the issue.

Events

Facebook

Twitter