Prosecco ban progress in Australia

27 September, 2010

Italy/Australia: The Conegliano Valdobbiadene Prosecco Superiore Consorzio has welcomed a ban on Australian producers using the term prosecco, under new EU laws. The Consorzio has pledged to continue fighting to get the ban implemented in other countries that continue to make prosecco, like Brazil.

The new rules came into effect at the beginning of September, as part of the agreement between Australia and the European Union. It also includes a ban in Australia on the use of ten more terms, including champagne, port and sherry.

Meanwhile, Australia will now enjoy geographical protection for 112 specific regions like Barossa, for example.

A statement from the Australian Wine & Brandy Corporation said: “There are significant advantages to Australian producers and exporters in this agreement because all Australian winemaking techniques will now be accepted. There are much simpler requirements covering everything from labelling requirements and blending rules to alcohol levels and the display of Australian awards. In short, Australian wine producers will have to make fewer changes and concessions to sell their wine in the EC.”

Wholesalers will have five years to sell wrongly labelled stock.

Talking specifically about prosecco, Giancarlo Vettorello, director of the Conegliano Valdobbiadene Prosecco Superiore Consorzio said: “This is the first and a very positive step in our mission to ensure that ultimately no one outside of the region of prosecco in northern Italy can bottle a wine and call it prosecco, and that prosecco then becomes known exclusively for what it is, an Italian sparkling wine; of which the best quality wines are from the Conegliano Valdobbiadene area.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook