As part of the agreement, Anheuser-Busch InBev has appointed C&C as distributor of certain AB InBev brands in Scotland, Northern Ireland and the Republic of Ireland, and C&C has granted Anheuser-Busch InBev the right to use the Tennent’s Super and Tennent’s Pilsner brands in certain countries.
The sale of these assets unlocks value for Anheuser-Busch InBev shareholders and is part of the company’s ongoing program to de-leverage the company as quickly as possible.
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