Suntory

Beam Suntory rebrands to Suntory Global Spirits

30 April, 2024
By Eleanor Yates

Beam Suntory has rebranded to become Suntory Global Spirits, as the company marks 10 years since Suntory Holdings acquired Beam Inc in 2014.

The rebrand includes the launch of a new website and visual identity, expected to help the company drive value as one global team and focus on priorities including American whiskey, Japanese spirits, Scotch, tequila and RTDs.

Tak Niinami, president & CEO of Suntory Holdings and executive chairman of the board of directors at Suntory Global Spirits, said: “Since the acquisition of Beam Inc in 2014, the company has gone through a transformation to become an even stronger organisation.”

“Suntory Global Spirits demonstrates our global leadership and premium position in the market, while enabling us to build upon the strong and positive brand recognition that Suntory has worldwide,” added Greg Hughes, president & CEO of Suntory Global Spirits.

Printer friendly version
Email this article to a friend
Keywords: spirits, global, one, company, including, beam, global spirits, value, suntory, focus, American whiskey, beam suntory, priorities, suntory global, including american, suntory global spirits, japanese spirits scotch, including american whiskey, american whiskey japanese, whiskey japanese spirits




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook

Twitter