Isle of Man rum Hoolie comes to Harrods

30 May, 2023

White rum Hoolie, distilled in an old milking shed, will soon be sold in Harrods as the Isle-of-Man-based spirits company continues its London takeover.

With labels designed by a local tattoo artist and named after the Manx word for ‘bloody windy’, Hoolie was created by former journalist Rick Dacey and Ian Warborn-Jones, a winemaker with experience working in Portugal’s Valle Pradinhos vineyards.

Warborn-Jones said: “It’s been a bit of a rollercoaster, but we certainly would have had a harder job trying to get off the ground in the UK. Being in the Isle of Man has meant our ideas have quickly become a reality. We’ve had great government support as a business to get going, and there’s a real collaborative community here that helps get new businesses off the ground.”

The pair set up the Outlier Distilling Company after transforming an old milking barn, in the middle of a working farm, into a distillery as they do everything in the process by hand. 

Dacey added: “We knew expansion into the UK market would be essential, and Harrods stocking our product is a stamp of quality that we are absolutely thrilled to receive.”

Hoolie rum is available at Harrods for an abv of 41% for £35.

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