Danico launches menu inspired by Peru
Parisian bar Danico has launched the latest menu in its conceptual ‘Xplorer’ series, Peru.
Indian malt whisky trade body launches
The Indian Malt Whisky Association (IMWA), first incorporated in July 2024, has announced its official launch.
Beefeater ‘Forever London’ pack to hit UK shelves
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
Scotland: Highland Park launches 1970 Vintage
Highland Park has launched the third bottling from the distillery’s Orcadian Vintage Series - a 1970 Vintage.
Diageo redesigns Smirnoff 21
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
Finlandia vodka to launch charity water bottles
In honor of the 40th anniversaries of both Earth Day and Finlandia vodka, Finlandia is releasing limited edition charity water bottles. The bottles are to feature designs by Finnish graphic designer Klaus Haapaniemi.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
