Maharaja Drinks launches heritage spirits collection

16 April, 2026

Indian drinks retailer Maharaja Drinks, has launched a new heritage spirits category in the UK featuring three Feni expressions and a Mahua spirit.

The heritage drinks launch includes a Cashew Feni and Coconut Feni from Goenchi Feni, an Ouro De Goa, a spiced Feni from Goa Heritage Distillery, and Desmondji Mahua Spirit from DesmondJi, producer of Indian agave spirit, Ayam.

“India is home to an extraordinary range of heritage spirits, each rooted in centuries of craftsmanship and storytelling. Today, there’s a growing appetite among consumers and bartenders to explore these authentic native flavours. That’s why the time feels right to introduce four exceptional expressions to the UK for the first time. Feni remains a rare and distinctive presence here, and Mahua is an exciting new discovery, a vibrant, characterful spirit just beginning to make its mark,” said Annabel Jamieson, chief executive of Maharaja Drinks.

The launch coincides with the expansion of Maharaja’s Exotica range which sees the addition of Indian vermouth, Davana Vermouth, with two expressions, Davana Rosso and Davana Blanco, as well as Indian liqueur Quro.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

Instagram

Facebook