Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.

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Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

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