Jägermeister has launched a limited-edition #SaveTheNight bottle designed to support the bar trade in various key markets around the world.

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.

Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

Instagram

Facebook