Brands Report 2022: Mezcal
11 January, 2022
Pernod Ricard’s Del Maguey is still the dominant force within the mezcal sector. Its flagship Vida expression can be found in the best bars around the world and its green bottle is fast becoming one of the most recognised in the agave industry.
Absolut London makes timely arrival
21 February, 2012
Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
