Famous Grouse unveils new global advertising campaign
The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.
Diageo unveils a new Johnnie Walker blend
Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.
Beam unveils new logo
Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.
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Staffing crisis could open opportunities
The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.
