Beefeater relaunches ultra-premium Crown Jewel gin
14 November, 2022
London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.
Diageo to build $245m Crown Royal distillery
10 March, 2022
Diageo has announced plans to build a new $245m distillery for its Crown Royal Canadian Whisky brand.
Diageo becomes first spirits sponsor of the NFL
16 June, 2021
Diageo has become the first ever official spirits sponsor of the NFL.
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Ben Branson
Making the pitch for a wider listings reach
In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.
