Beefeater relaunches ultra-premium Crown Jewel gin
14 November, 2022
London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.
Diageo to build $245m Crown Royal distillery
10 March, 2022
Diageo has announced plans to build a new $245m distillery for its Crown Royal Canadian Whisky brand.
Diageo becomes first spirits sponsor of the NFL
16 June, 2021
Diageo has become the first ever official spirits sponsor of the NFL.
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Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.
