Diageo and Sean 'Diddy' Combs have unveiled an expanded DeLeón Tequila portfolio.
Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.
Diageo’s global innovation programme – Diageo Technology Ventures – will be hosting a weekend ‘hackathon’ on November 8-9.
Diageo has agreed the full global ownership and control of tequila Don Julio with Casa Cuervo in exchange for Bushmills.
Yeni Raki, the leading Turkish aniseed brand brand, has unveiled what brand owner Diageo says is its most ambitious marketing campaign to date.
Football legend and global fashion icon, David Beckham, was in Cannes last Tuesday (October 28) for the the TFWA exhibition to promote Diageo’s new single grain scotch whisky, Haig Club.
Diageo has unveiled Guinness The 1759, the first release of the Guinness Signature Series.
Diageo has announced the launch of its first TV advert for its single grain Scotch whisky Haig Club, directed by Guy Ritchie.
Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands.
Diageo has achieved Investors in Young People accreditation in recognition of its work with young people.
Diageo has announced the worldwide launch of its single grain scotch whisky Haig Club.
The Explorers Club has announced that it has come to a settlement with Diageo over the use of its name in regard to the global number one scotch whisky brand, Johnnie Walker.
Diageo and Sean ‘Diddy’ Combs have announced the newest addition to its ultra premium Cîroc vodka flavour portfolio.
Diageo Global Travel has announced the opening of two Johnnie Walker House retail showcase stores in travel retail – one in Mumbai, India and another in Taipei, Taiwan.
Distill Ventures - set up with investment from Diageo – will give up to 10 new and growing spirits brands the opportunity to take part in its Seed Programme 2015.
Charles Joly of The Aviary in Chicago is Diageo’s World Class Bartender of the Year.
Diageo has completed its tender offer for a further 26% share in United Spirits.
Diageo has announced the appointment of Vickie Sheriff as global communications director. Sheriff will report to Charlotte Lambkin, global corporate relations director, and be responsible for external communications and employee engagement. She starts on September 1.
Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland.
Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.
Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014. As has become customary, held in London’s Soho, officiated over by Diageo’s head of whisky outreach, Nick Morgan and in the hot seat a jet and train-lagged master distiller, Jim Beveridge.
Diageo has announced its intention to invest an estimated US$115 million to build a 1.8m proof gallon (750,000 9-litre cases) distillery and six barrel storage warehouses in Shelby county, Kentucky.
Smirnoff retains its title as the largest selling vodka in the world in 2013, according to Drinks International’s Millionaires’ Club 2014.
Diageo has announced special cask strength bottlings of Lagavulin and Caol Ila for this year’s Islay Festival of Malt & Music.
The Philippines-based Alliance Global Group drinks group which owns the Emperador brand, has bought Whyte & Mackay US$726 million, including debt, according to unconfirmed reports.
Diageo has announced the appointment of Alan Stewart to its board as a non-executive director, effective September 1.
Diageo has announced flat sales for the nine months ended 31 March 2014 due to weakness in emerging market sales.
Diageo has announced that the Guinness brand is to become an ‘official partner of Aintree’ for the UK’s famous horse race, the Grand National.
Diageo's new chief executive Ivan Menezes, has announced a series of changes to his executive management committee
Diageo has been named Distiller of the Year 2014 by Whisky Magazine.
The Chancellor of the Exchequer, the UK’s chief finance minister, has frozen the controversial so-called alcohol duty accelerator on spirits and standard cider.
Diageo has announced that its president new businesses, Andrew Morgan, is to retire.
Bushmills Live, the music festival which is held at the Northern Ireland distillery on June 11 and 12, has secured The 1975 band as headliners.
Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.
Wirtz Beverage Group, a distributor of wine, spirits and beer brands, has been named exclusive national broker for Diageo beer, wine, spirits and RTD brands in Canada.
Diageo has announced that it plans to invest an initial US$2 million to develop the Stitzel-Weller Visitor Center at the Louisville distillery.
Diageo Reserve has announced that its ‘World Class’ mixology competition will be held in the UK from 28 July to 1 August.
Diageo, the world’s largest premium spirits company and the largest producer of Scotch whisky, has launched an initiative to locate lost and forgotten barrels of whisk(e)y from around the world.
Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.
Diageo has announced plans for a £30 million expansion of its Clynelish distillery in Sutherland.
Diageo has announced that Georgie Bell, currently global ambassador for the Scotch Malt Whisky Society, will join Diageo next month (January) as a global brand ambassador, focusing on the promotion of its new range of Mortlach single malt scotch which will be launched next year (2014).
Diageo has introduced Bulleit Rye and upped the strength of its Bulleit Bourbon in the UK and Germany.
Diageo has announced the launch of Bulleit Bourbon at and the introduction of its new Bulleit Rye whiskey into the UK.
Diageo has announced the launch of Bulleit Bourbon and the introduction of its new Bulleit Rye whiskey into the UK.
A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Pirassununga 51 was the world’s best selling cachaça in 2012, according to Drinks International’s The Millionaire’s Club 2013.
Diageo has told the trade it will re-release Mortlach single malt scotch next year, a dram dubbed “The Beast of Dufftown”.
Diageo Global Travel and Middle East has announced the launch of White Horse Gold Edition 1890 to travel retail.
Diageo’s purchase of Indian drinks group United Spirits once again puts the spotlight on a true sleeping giant. Dominic Roskrow on a divided sector
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
