Diageo announces Haig Club global launch

06 October, 2014

Diageo has announced the worldwide launch of its single grain scotch whisky Haig Club. 

Haig Club, which is a collaboration between Diageo, David Beckham and Simon Fuller, will now be available in bars, restaurants and retail stores in the UK.

The whisky will roll out in China, South Korea, Vietnam, Malaysia, Singapore and the US in the next few weeks and be available in duty free shops globally following the exclusive release period in the UK.

Kathy Parker, senior vice president, Haig Club said: “Haig Club is designed to be different. Historically single grain whisky has been in the shadow of single malts and blended scotch, but Haig Club represents a new direction in scotch whisky, which brings single grain scotch to the forefront.”

To celebrate the global launch of Haig Club, Beckham and business partner Fuller hosted an exclusive Haig Club weekend in the heart of Scotland on the outskirts of Edinburgh.

“I am incredibly proud to have been part of the creation of Haig Club, “ Beckham said.

“I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig.”

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.