Pirassununga 51 was the world’s best selling cachaça in 2012, according to Drinks International’s The Millionaire’s Club 2013.
Pirassununga 51, which declined 1% from 2011 to 2012, sold 18.5m 9-litre cases last year, with Tatuzinho’s Velho Barreiro second in the list of top selling cachacas with 9.2m cases sales.
Ypioca, now owned by Diageo, was the third biggest cachaça with sales of 6.5m cases in 2012.
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
