A new report by the Distilled Spirits Council of the United States (DISCUS) has revealed that total US spirits exports reached a record $2.06bn in 2022, buoyed by the temporary halt to retaliatory tariffs, with American whiskey exports to the UK remaining lower than pre-tariff levels.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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