As the submission deadline approaches for the World’s 50 Best Bars Siete Misterios Best Cocktail Menu, Drinks International sat down with Lab 22 head bartender Max Hayward to reflect on what the accolade has meant for the bar.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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