A recent report by Allied Market Research has revealed that the global flavoured alcohol market is anticipated to generate $1.8 trillion by 2032, up from a $1.2 trillion market size in 2022.

Distell International’s Amarula African Gin is set to debut in Europe next month, starting with the UK, along with its Amarula Cream Liqueur, which has entered the European market for the first time.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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