G’Vine has announced the winner of its Gin Connoisseur competition. Gegam Ghazaryan of Xandom Bar in Alicante, Spain took the title after a week of challenges including blending gin, aroma exams and speed drink making.  The final took place in G’Vine’s home town of Cognac.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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