The drinks brands championing sustainability
08 June, 2021
Beam Suntory marked Earth Day 2021 by announcing a $1bn investment in making the business more sustainable. Bacardi took the opportunity to introduce fully biodegradable plant polymer bottles, while Carlsberg announced that it would invest in restoring coastal biodiversity.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
