Flor de Caña launches new reforestation campaign
25 April, 2022
To celebrate Earth Month, Flor de Caña, a carbon neutral and Fair Trade certified rum, is launching a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.
Flor de Caña to plant 1m trees by 2025
29 April, 2021
Flor de Caña has pledged to plant more than one million trees by 2025 through its own annual reforestation program called ‘Together for a Greener Future’.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
