Pure Piraña, Heineken’s hard seltzer brand, has announced an expansion into Europe following its exports into Mexico and New Zealand last year.

Diageo has maintained its acquisition drive by snapping up the firm that produces the Lone River Ranch Water hard seltzer brand.

Hard seltzer brand White Claw has launched its Mango variety in the UK through supermarket chain Tesco.

The UK hard seltzer market is expected to reach a value of £75m by 2023 according to a report commissioned by DRTY.

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