Boston Beer Company saw its share price plummet by almost 10% yesterday after weak demand for hard seltzer forced it to pull its earnings guidance.

It has been a sobering quarter for hard seltzers. Sales of the canned RTD that disrupted the US alcohol market when it burst on to the scene in 2016 have finally stalled.

A direct-to-consumer site allowed AB InBev’s global investment and innovation group to continue gathering vital consumer feedback during the Covid-19 pandemic.

It’s been a sobering quarter for hard seltzer. Sales of the canned RTD that disrupted the US alcohol market when it burst onto the scene in 2016, have for the first time, stalled.

Pure Piraña, Heineken’s hard seltzer brand, has announced an expansion into Europe following its exports into Mexico and New Zealand last year.

Diageo has maintained its acquisition drive by snapping up the firm that produces the Lone River Ranch Water hard seltzer brand.

Hard seltzer brand White Claw has launched its Mango variety in the UK through supermarket chain Tesco.

The UK hard seltzer market is expected to reach a value of £75m by 2023 according to a report commissioned by DRTY.

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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