Gin

14 August, 2012

Gin is trading on the complexities of its flavour profile to cash in on the cocktail boom. Patience Gould finds a booming super-premium sector

Mount Gay Rum Distilleries and UK distributor First Drinks have appointed Miguel Smith as European brand ambassador for Mount Gay Rum.

Pernod Ricard’s super premium gin, Beefeater 24, is now available in 50 markets worldwide.

Pernod Ricard will release Irish whiskey Redbreast 12 Cask Strength to the US in February, following the expression’s September launch to Ireland, Germany and France.

Billed as its super-premium expressions, Beam has released Teacher’s 25 Year Old and Teacher’s Highland Single Malt to global markets.

DQ makes UK comeback

30 March, 2011

Swedish vodka brand DQ has re-launched to the UK, following the restructuring of parent company Nordic Spirit.

Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.

Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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