Rum: The White Choice

23 August, 2022

White rum has long been a star ingredient of cocktails and with consumers now demanding better quality drinks, it is ripe for premiumisation. 

Hollywood star Mads Mikkelsen has resumed the role of a cycling philosopher in a new ad for Carlsberg 0.0.

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Tess Posthumus

Tales shows it's shifting focus

Tess Posthumus reports from the recent tales of the cocktail – and finds it’s becoming so much more than just a cocktail festival.

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