Pernod Ricard UK has expanded its American whiskey portfolio with Rabbit Hole making the UK the first European market to launch the brand.
Pernod Ricard USA, through its New Brand Ventures division, has acquired a majority share of Rabbit Hole Whiskey which is produced and based in Louisville, Kentucky.
Rabbit Hole joins Kentucky Bourbon Trail
27 March, 2019
Rabbit Hole whiskey has become the latest American whiskey producer to join the Kentucky Bourbon Trail.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
