Martini Racing Ciclismo geared up for biggest ride to date
14 August, 2019
Martini Racing Ciclismo is set to take on a 260km cycle ride in Italy this September to support the wellbeing of bartenders.
Industry heavyweights clash over cycle ride
19 September, 2018
In an open letter, leading London bar operator Tony Conigliaro has criticised Bacardi’s Martini for piggybacking his Bar Termini Milano-Torino charity bike ride and creating its own.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
