martini racing ciclismo

Martini Racing Ciclismo geared up for biggest ride to date

14 August, 2019

Martini Racing Ciclismo is set to take on a 260km cycle ride in Italy this September to support the wellbeing of bartenders.

The two-and-a-half day ride known as La Classica will see 50 bartenders from around the world cycle from Florence to Rome, finishing at the inaugural Rome Bar Show on 24 September.

This is the second edition of the Martini Racing programme since it launched in 2018 and it aims to support the bartending community by promoting a healthy lifestyle through cycling.

In June the programme took on two one-day rides near Edinburgh and Manchester while bartenders have, for the second year running, been offered subsidised spinning classes as part of a 12-week training programme in preparation for La Classica.

“The number of participants has tripled already on last year so it’s really exciting to see the programme grow so fast," said Martini brand ambassador Davide Zanardo.

“We’ve selected the bartenders to take part in La Classica by the number of spinning classes they attended and how many kilometres they covered in their own time getting to work or just for leisure.

“We’re due to finish the ride by cycling into the Rome Bar Show which should be a grand entrance and the ride is starting in Florence to coincide with the 100th anniversary of the Negroni cocktail.

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