Jinro dominates Millionaires' Club list again
25 May, 2016
Soju brand Jinro has been named the top-selling spirit in the world in the Millionaires’ Club 2016, after selling 73.8m 9-litre last year.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
