Pat Venning, global marketing director for Chivas Brothers believes that its primary Scotch portfolio has a “good future” despite global premiumisation.

Pernod Ricard’s Chivas Brothers has declared a strategy to take on its competitors in the centre ground of the Scotch whisky market.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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