'Primary Scotch brands can dominate emerging markets'
09 July, 2018
Pat Venning, global marketing director for Chivas Brothers believes that its primary Scotch portfolio has a “good future” despite global premiumisation.
Chivas to take on Diageo in Scotch's centre ground
16 February, 2016
Pernod Ricard’s Chivas Brothers has declared a strategy to take on its competitors in the centre ground of the Scotch whisky market.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
