Mixed martial arts star Conor McGregor has announced the launch of his Irish stout brand Forged into the UK market through 350 ASDA stores on August 5.

Outcast Brands, the company behind Blood Monkey Gin and Two Shores Rum, has announced their partnership with bbb drinks for the distribution and brand activation of their premium spirits in the UK market. 

A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.

The world’s number one selling spirit brand Jinro soju has announced it will be sponsoring Luno presents All Points East festival this month, the first time a Korean spirit brand has supported a major UK festival, making history for the global drinks market.

Fok Hing Gin has fallen foul of the industry-funded UK drinks industry watchdog for using offensive language.

Hard seltzer brand White Claw has launched its Mango variety in the UK through supermarket chain Tesco.

The Macallan has unveiled a new range, the 1824 Series, which is being rolled out into the UK market this autumn.

Netherlands-based distillery, Group Toorank, has launched Sloane’s Gin to the UK market.

Winemaker and Prosecco brand Follador is launching to the UK market with a portfolio of sparkling and still wines.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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