Officer’s Choice is the best selling whisk(e)y in the world, thanks to 31% growth in 2013 that took the brand beyond McDowell’s No.1 and Johnnie Walker.

Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in 2012, according to The Millionaires’ Club 2013.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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