Diageo hopes Millennials can turn Smirnoff’s fortunes around
12 November, 2015
Diageo is hoping to “re-imagine” Smirnoff as a true challenger rather than a tired leader by appealing to Millennials.
US Millennials take to wine
15 March, 2013
Young professional Americans in the Millennial generation are taking a real interest in wine, according to a leading US wine producer.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
