Diageo is hoping to “re-imagine” Smirnoff as a true challenger rather than a tired leader by appealing to Millennials. 

Young professional Americans in the Millennial generation are taking a real interest in wine, according to a leading US wine producer.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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