Pernod Ricard has announced formally the signing of an agreement with Arcus-Gruppen to sell the Danish spirits brands Aalborg and Brøndums, German brand Malteserkreuz Aquavit, and the Danish bitter brand Gammel Dansk. The Aalborg production facility in Denmark is part of the transaction.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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